Increase Your Purchaser's Trust: If your purchaser trust's you, he or she will purchase from you. Sounds too simple, but it's true. I have a freind who swears she will never purchase again on the internet due to a bad merchant. She is not alone, many people still feel anxious when purchasing something on the Internet. Offline Marketing, although ancient by today's marketing standards allows you to increase purchaser's trust by giving purchasers an actual person to communicate with.
With millions of internet sites selling and promoting products, the most successful are the ones that in the consumer’s eyes are the most trustworthy. How many times do you check out the local markets bulletin board with advertisement? What did the latest Digital Signage display present to you while you were waiting in the doctors office?
Always try to target the right kind of people for your particular business. By knowing who your target market is, you will be able to select appropriate ads and location of ads. If you make an initial contact with potential referrals offline your credibility and trustworthiness will surely increase
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